New management at Tchibo
Tchibo has appointed Zofia Korecka-Rejczak as the new Managing Director for its business in Poland. Korecka-Rejczak, an FMCG and brand strategy specialist, previously held executive positions at both Miele and Adidas. The German coffee group, which was founded in Hamburg in 1949, expects this appointment to lead one of its key European growth markets. The company’s presence in the country began in 1992 through the distribution of packaged coffee. Zofia Korecka-Rejczak, an FMCG and brand strategy specialist who previously held executive roles at Miele and Adidas, will lead the Polish operations for the German coffee group Tchibo.
Retail presence and product range
The company opened its first brick-and-mortar retail store in Warsaw in 2005. Tchibo currently operates 53 coffee bars in Poland. These locations sell the group’s packaged coffee brands. The retailer also provides an alternating range of goods. The coffee roaster and retailer currently operates 53 coffee bars in Poland, where it sells its packaged coffee brands as well as an alternating range of products including clothing, furniture, household items, and electrical appliances.
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