Herbolario Navarro installs SEB Professional beverage corner

Expanding retail refreshment options

Herbolario Navarro, a leading Spanish organic and health-food retailer, hosts the first live installation of the SEB Professional Beverage Coffee & Fresh Juice Corner. This compact station unites coffee, tea, matcha, and fresh juice in a single footprint. Customers at the store pick up a cappuccino or freshly pressed juice mid-shop alongside their organic food. Pablo Chulia, Strategic Marketing Director at Zummo, SEB Professional Beverage, says the concept helps stores strengthen their fresh offering and turn locations into a destination for premium coffee and fresh juice. The setup targets self-service stores, hotel buffets, office pantries, and various retail locations where operators need simple operation and reliable quality. The menu allows for signature serves like the Fruity Americano, which uses espresso over fresh juice and ice to ensure it tastes the same every time. This concept meets consumer expectations for premium coffee and fresh ingredients while expanding variety. The setup reduces complexity and staffing requirements while minimizing waiting times. While fruity espresso drinks win fans worldwide, retailers use this technology to upgrade their offerings with premium iced coffee and fresh ingredients. This single-counter system enables the creation of new purchase occasions throughout the entire day for all customers.

Machine technology and system integration

The station uses two distinct machines to serve different beverage categories. A fully automatic WMF or Schaerer coffee machine produces espresso specialties and cold drinks, while Zummo prepares fresh juice on demand. Schaerer provides Hot & Cold functionality and WMF provides Cold Brew technology to make iced drinks available at the touch of a button. The station combines a fully automatic WMF or Schaerer coffee machine for espresso specialties with a Zummo extraction system that prevents juice and peel from ever touching so only fresh liquid reaches the glass. This equipment serves orange or pomegranate juice freshly on demand. The Coffee & Fresh Juice Corner operates as part of a One Connected System that unites WMF, Schaerer, and Zummo through integrated services and digital features such as e-payment and loyalty app integration. This integrated setup allows for various scalable formats designed specifically for everyday retail, hospitality, and office use. This integration helps operators manage workflows more efficiently.